WHAT IS A DESIGN?

In simple terms, a design is the outer appearance, shape, pattern, ornamentation or configuration of an article, either two dimensional or three dimensional, which is applied to enhance the visual appeal of an article. A design plays no role in the functionality or usefulness of the article, but merely adds to its visual appearance.

PURPOSE OF DESIGN REGISTRATION

Customers are automatically attracted to the visual design and appearance of a product. The outward attractiveness of a product plays a decisive role and immediately makes the product more sellable. For this reason the manufacturers keep remodeling their articles to make them unique and eye-catching.  The visual features of a product have a direct impact on its sales and popularity and hence it is considered to be an important intellectual property of a business.

An illustrative list of non- registrable design is as under:

• Book jackets, calendars, certificate, forms and other documents.
• Dress making patterns, greeting cards, leaflets, maps and plan cards
• post cards, stamps and medals 
• Labels, tokens, cards, and cartoons.
• Any principle or mode of construction of an article.
• mere workshop alterations of components of an assembly
• mere change in size inn article.